You aren’t going to be able to add every item to every piece of content. All this helps Google understand our expertise, which builds trust and increases our chances of being referenced in AI Overviews. For example, when I talk about case studies within the content, I always link to the case studies section of the site.
How to Get the Fastest Time for Each Person in Google Sheets
- Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same.
- Ranking on Google takes between six to twelve months, but can be faster depending on the competition and quality of the content.
- This will determine what’s working and what isn’t, so that you can make necessary adjustments to improve your results.
Best of all, you can choose buyer intent keywords that are easy to rank for. To avoid disappointment, and make progress, choose keywords that are easy to rank for. Backlinks (links from other sites to yours) are another significant factor. In Google’s eyes, backlinks indicate that others value your content. Although you can do this for free by searching on Google, it isn’t usually reliable. This is because factors like location and search history can affect where you see a page ranking.
Step 2: Build Proper Content Brief
For example, there are plenty of mentions of “content marketing strategy” on our blog. For example, all top-ranking results for “best headphones” were updated recently. But many top-ranking results for “best parks in london” haven’t been updated for months or even years. This doesn’t matter because it’s not like new parks are built daily.
Customized Content
Showcasing key features and themes, rich in call to action, data, and reviews, they communicate all the value of an app or game. Invest in a promo video when you’re confident it will address an app’s or game’s functionality that can’t be conveyed through other imagery. This is essential because the optimal video length is typically below what Google Play allows.
You’ll find suggestions for semantic keywords, text length, readability, and backlinks (which you’ll learn more about later). The keywords’ search intent should be the same or very similar. You can also add related keywords with the same intent (e.g., “best dog toys” and “good toys for dogs”). If you already have a page that aligns with your target keyword’s search intent, update it. Improving existing rankings first is often a good idea, especially for keywords that rank on the second page. If you’re on page two, Google already views your page positively.
If you’ve implemented the previous steps correctly in our downloadable checklist, this should be pretty straightforward. Before moving to SEO Anomaly the next step, it’s essential that your content is structured and formatted correctly. This might be the most important step in our downloadable checklist. Here are some real examples of content that is currently ranking in Google’s AI Overviews. These types of articles are straightforward and easy for Google to understand. Google is looking for clear and straightforward content for AI Overviews.