If it’s a solid block of dry, boring text on a topic that only a small handful of people will understand or find interesting, it won’t get any traction. You want your headings to introduce what the next section of content is about. The more specific you get, the more specific the heading tags should be. In general, Google wants to show users the highest quality and most trustworthy content at the top.
Short-tail keywords, which only contain one or two words, have a lot of competition and presents ranking challenges. Long-tail keywords will help your business reach the best leads for your business. Your title tag needs to fit within the limit to ensure that it displays correctly. It’s best to use a clear and concise title to attract your audience. It looks at your title tag to see how it measures up to the rest of the page.
- If you don’t write your own meta description, Google may extract the text from your page and use it as a meta description.
- Optimizing URLs and internal links is essential for improving your website’s crawlability and user experience.
- On-page SEO is the practice of optimizing elements on web pages for SEO– but it’s more complicated than you might think.
- This can include citing credentials, linking to other professional content you’ve created, or collaborating with subject matter experts.
- The main purpose of auditing your title tags is to ensure that they inform the audience (and search engines) what they can expect to find on your web page.
- Each offers benefits that can enhance a site’s SEO and user navigation when applied appropriately.
On-Page SEO in 2025
On the other hand, my voice search study gives bloggers and journalists SEO Anomaly data that they can EASILY reference. You probably already have sitelinks underneath your result when you search for your brand in Google. For example, I wanted to get in the Featured Snippet for the keyword “nofollow links”.
SEO Images
You don’t have to manually review all existing and new content to identify opportunities for internal linking. Incorporating multimedia elements such as images, videos, infographics, gifs, and slideshows can enhance user engagement. Multimedia makes your content visually appealing and provides additional context and information.
Spend the time getting it right and reap the rewards in rankings. The order a keyword is searched for and where it appears on your page affects rankings. People often use variations of a search term although they have the same user intent.
